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Wolff Set to Sell Shareholding Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has led the Mercedes team to historic success in F1

Toto Wolff is engaged in advanced talks to offload part of his ownership stake in the Mercedes F1 outfit.

This transaction values Mercedes at £4.6bn – a record for an F1 team – after McLaren was appraised at £3.5 billion in an adjustment to corporate structure in September.

Wolff, who owns one-third of the Mercedes F1 operation, would sell a shareholding in the region of five percent.

Wolff, aged 53 would stay on as team boss and CEO if the sale goes through.

Shareholder Structure

The other shareholders in Mercedes F1 are Mercedes-Benz and industrial group Ineos, who each also own one-third of the enterprise.

An official representative said: "We will be making no comment on this. The management structure of Mercedes F1 stays unchanged, and each shareholder are fully committed to the ongoing success of Mercedes-Benz in Formula One."

Valuation Growth

The deal signifies a significant increase in value of the Mercedes team since Ineos Group bought its share for £208 million in 2022.

This surge reflects the expansion in valuations of F1 teams in the past few years as a consequence of the increasing appeal of the sport globally.

This was also seen in the success of the Formula 1 film featuring Brad Pitt, which was released in summer 2023 and has grossed more than $630 million (£458 million) at cinemas worldwide.

It is Pitt's most successful film and the most successful sports film to date.

Current Standings

The Mercedes team are runner-up in the constructors' championship, trailing McLaren Racing, with three Grands Prix remaining this season.

Their lead driver George Russell has won 2 of the 21 grands prix this year and is fourth in the individual standings behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes secured a record eight straight constructors' championships and seven driver championships, six for Lewis Hamilton and one by Nico Rosberg, from 2014 to 2021.

By

Samuel Thomas

A digital media strategist with over a decade of experience in content creation and audience engagement across various platforms.

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