TikTok is introducing a new feature that allows them to reduce the volume of AI-made media appearing in their timelines. This move comes as the service disclosed that it currently hosts more than 1 bn AI-generated clips.
Pilot Phase and Launch
The update is in a pilot phase over the coming weeks before a global release. This development coincides with a rise in AI content, driven by new AI video creators.
AI Proliferation Online
Studies have shown that approximately 10% of the most rapidly expanding video streams on a popular video site primarily display AI-generated videos. A considerable share of this material is classified as mass-produced AI material, a phrase for poor-quality, mass-produced content that is frequently absurd or bizarre.
Our research shows that numerous viewers appreciate content created using AI tools, including AI artwork to science explainers, and we want to offer the community the power to adjust the amount of that, based on their own preferences,” commented a spokesperson.
Scale of AI Content
The service announced that there are currently over a billion videos on its network identified as artificially created. Collectively, over 100 million pieces of content are uploaded to the service daily, making AI-generated material a relatively small portion of its overall inventory.
How to Adjust Settings
Viewers will be in a position to reduce or increase the amount of AI-generated videos they view by accessing the content preference feature in the app and choosing the AI content topic. Other topics that are already be adjusted under the setting cover news, fashion, aesthetics, and movement.
AI Disclosure Rules
TikTok’s guidelines oblige creators to label convincing AI-made content, and it prohibits harmful AI impersonations of public figures or emergencies. Any believable artificial content that is unmarked can be removed under its terms of service.
Additionally, the service will now apply an artificially created label to content made using its built-in AI features, or flagged by an industry-wide initiative for spotting content made by AI. This action is designed to help prevent users from seeking to bypass the labeling process.
Educational Initiatives
The platform is also introducing a $2 million AI literacy fund for experts and organizations to develop informative material about using AI responsibly. This initiative will benefit non-profit groups focused on educating coding and technology.
Platform Protection
The platform has defended its safety measures, amid debate over plans to cut jobs for a large number of safety staff in Britain. TikTok is expected to cut hundreds of positions in its trust and safety division in London, with trade unions and online safety experts expressing worry that people are being substituted by automated systems.
A trust and safety lead stated that people-led review would continue to be important, but automated tools can protect employees by eliminating the most distressing content prior to it is viewed by staff. TikTok stated a 76% decrease in shocking and graphic content reviewed by human moderators over the previous year due to the use of its automated systems.
We believe it is crucial to balance people and machines to maintain a secure environment,” the official commented. “We’ll have people as involved in the system, but we also think it’s very important to limit contact with harmful content as rapidly, which is where a significant AI assistance is making a difference operate efficiently.”
